Los Angeles, California, USA: Viral and Veeraj Keshwala, sons of Mr. Lakhanshi Keshwala and Late Mrs. Bhanuben Keshwala, were recently featured in an exclusive interview on Diya TV, the leading South Asian television network in the United States, reaching an audience of over 100 million viewers through its 63 affiliate stations.
The interview was conducted by renowned journalist Ravi Kapur during a three-day Lawyers Conference held in Los Angeles, California, where the Keshwala brothers served as members of the conference committee on Sports and Law.
During the interview, the Keshwala brothers shared the vision and work of VLK Pro Rep, their sports representation firm, and discussed the transformational changes taking place in the sports industry. They explained how evolving policies now allow amateur athletes to partner with sports agencies to secure brand endorsements and commercial opportunities through Name, Image and Likeness (NIL) rights—creating revenue streams that were previously unavailable.
The Keshwala brothers highlighted that this policy shift is opening doors for both male and female athletes from around the world to monetize their name, image and likeness in innovative ways while building their personal brands and athletic careers.
The interview also explored the growing role of South Asian professionals in the sports industry and the increasing opportunities available within sports law, athlete representation, and NIL advisory services.
The Keshwala family also has a distinguished place in the history of the Maher community’s migration to the United States. Mr. Lakhanshibhai Keshwala, along with Lakhubhai Godhaniya and Avdabhai Godhaniya, were among the first members of the Maher community to settle in America. During his professional career, Lakhanshibhai Keshwala worked on the design of electrical components for high-security nuclear submarines for the U.S. military, reflecting his contribution to advanced engineering and technology.
Speaking after the interview, Viral Keshwala expressed his gratitude to Diya TV for providing a platform to share their journey and the mission of VLK Pro Rep. Reflecting on a personal promise made to his late mother, he said that he had always hoped the world would one day know her sons, and that this interview represented another meaningful step toward fulfilling that dream.
The Keshwala brothers described the experience as a memorable milestone and revealed that VLK Pro Rep has a major announcement planned in the coming months, encouraging audiences to stay tuned for exciting developments.
The interview showcased not only the Keshwala brothers’ expertise in sports representation and sports law but also their commitment to helping athletes navigate the rapidly evolving landscape of modern sports business.
